Leeds United have joined hands with the British Heart Foundation to support their ‘Every Minute Matters’ campaign. In support of the movement, Leeds United and Sunderland warmed up in specially designed kits before their clash at the Stadium of Light.
Alongside the specially designed kits, the LED perimeter boards have also carried the campaigning message at the Stadium of Light.
Sky Bet has also been an integral part movement as it encourages different EFL clubs to join the campaign. The movement aims to promote learning CPR, an essential life-saving skill.
According to Sky Bet’s fan research, 44% of EFL fans have been in a situation where somebody around them needed CPR. Also, 45% would lack the confidence to perform CPR if the need arises.
The campaign’s goal is to raise £3 million for charity and encourage 270,000 people to learn CPR. This is the equivalent of three Wembley Stadiums.
Luton Town captain Tom Lockyer is an ‘Every Minute Matters’ campaign ambassador. The Welsh international visited his national team mates alongside Leeds United captain Ethan Ampadu in regards to the movement.
CPR is a vital skill that helped save my life and saves thousands more every year. It’s amazing that we’ve reached the 100,000 mark, but what’s clear is that we need to bridge this confidence gap.
-Tom Lockyer
QUIZ: Can you name the missing player from these 10 famous Leeds United photos?
The campaign’s impact so far
Leeds United legend Billy Bremner also passed away due to heart issues
The campaign has managed to raise a whooping £639,000 so far. More than half of it came from the Sky Bet EFL Championship play-offs last season.
Since August, Sky Bet has pledged to donate £10,000 for every stoppage time EFL goal. The gambling company has also pledged to donate £1000 for every goal scored over the weekend of World Heart Day.
At a time when British Heart Foundation’s work has never been more needed, Every Minute Matters is going from strength to strength and Sky Bet’s generous support is making a real difference. The money raised through this partnership will be truly lifesaving.
Together with Sky Bet, not only will we be able to place defibrillators in communities that need them most, but we’ll be able to ensure that fans, families and communities across the country can be trained in lifesaving CPR and defibrillation. Creating a nation of lifesavers will give people the best chance of survival in the event of an out-of-hospital cardiac arrest.
-British Heart Foundation Chief Executive Dr. Charmaine Griffiths
Less than one in ten people survive an outside-the-hospital cardiac arrest. Most of the time, this is due to the lack of skills or confidence in performing CPR.
