Now that Leeds United are back in the Premier League, the focus will now be on shaping the squad to compete. This summer transfer will be an important one for the club.
Leeds will receive a financial boost from being promoted, as they will earn in excess of a £100million. Club chairman Paraag Marathe also recently addressed supporters that the ownership are committed to keeping their top flight status. Which might mean Daniel Farke may have some extra funds to spend on transfers.
But with the recent Profit and Sustainability Rules (PSR), Leeds would be smart not to overly depend on funds from ownership. This means some players may have to be sold, to prevent a repeat of what happened in the January transfer window. Daniel Farke admitted that the club failed to sign players as they were on the brink of PSR sanctions.
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Major announcement to benefit Leeds United
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Aside promotion payments, club revenue from ticket sales, and controlling the wage bill, there are other sources of income that count towards PSR. One of them is pre season tours. According to The Guardian, some Premier League clubs make up to £7.5million from some of these tours.
Leeds could benefit from this in line with Manchester United’s latest announcement. The Reds have confirmed the dates of their pre-season tour, including the Leeds United game in Stockholm. All dates are now set, with both clubs now in the same league next season.
United played Leeds in the summer of 2023, in Oslo. The Red devils won 2-0 in the Norway, with the goals from Noam Emeran and Joe Hugill. Leeds United fans will be hoping for better luck this time around.
Pre season offers some financial value for clubs
With Leeds now being aligned with organizations the scale of Red Bull, and the 49ers Enterprises, these pre season games will be crucial for the brand. The club can reach supporters and fanbases around the world. The fixture between Manchester United and Leeds United in Oslo drew a crowd of up to 27,000.
