Earlier this month, Footy Headlines reported that Leeds and Adidas have agreed to extend their partnership for at least one more season. This means the deal will now run through the end of the 2025-2026 season.
Moreover, one pundit sees this extended agreement between Leeds and Adidas as hugely positive. In 2020, Adidas signed a five-year deal to become Leeds’ kit supplier, reportedly worth £10 million per season (around $12.7 million).
This record-breaking agreement was set to expire next year before the two parties decided to extend it until 2026. Adidas are also looking to expand their ‘Elite Team’ category by adding more clubs.
Starting in the 2025-26 season, these teams will wear authentic kits featuring the iconic Trefoil logo on their third jerseys. If the Yorkshire side decides to remain, it could be included.
Paul Robinson believes Leeds made right decision to extend Adidas contract
Leeds’ kits have been a hit this season, with Adidas bringing back the classic crest and a bright yellow color for the away strip. Naturally, Robinson was thrilled when he heard the news.
“It’s a huge sportswear manufacturer with an incredible history, one of if not the biggest alongside Nike,” Robinson told MOT Leeds News. “For a club like Leeds United to have that affinity and a sponsor like Adidas is big.
“The second kit, the yellow one, has been a huge success this season. Going back to the old badge and the yellow colour, touching on Leeds’ history, the second kit has been a huge, huge success.
“Having that relationship with a manufacturer such as Adidas is only good for a club the size of Leeds, who want to develop as a club, as a brand and as a business. It just shows growth.”
It will be interesting to see if this reported bump in status could lead to a long-term agreement. Leeds likely want to keep their options open, considering that if they earn promotion to the Premier League, they can become a more attractive club and secure a lucrative deal.
Nonetheless, both parties can be in talks over the next two years to see if there’s a long-term agreement.
