Earlier this month, Footy Headlines reported that Leeds United and Adidas have agreed to extend their partnership for at least one more season, keeping the deal in place through the 2025-26 season.
However, now that October is ending, new details are emerging on the partnership’s status. This record-breaking agreement was set to expire next year before the two parties decided to extend it until 2026.
Adidas are also looking to expand its ‘Elite Team’ category by adding more clubs. Starting in the 2025-26 season, these teams will wear authentic kits featuring the iconic Trefoil logo on their third jerseys. If the Yorkshire side decides to remain, it could be included.
Leeds United and Adidas announce extension
Credits: Imago Images
On Wednesday, the two parties announced that they have extended their partnership.
Morrie Eisenberg, Chief Operating Officer at Leeds United, added: “Everyone at the club is incredibly excited that we have extended our partnership with adidas.
“We have built such a strong relationship over the last few seasons, and it is great that we can now continue collaborating with the fantastic team at adidas.
“The brand is one of the most recognisable names in sport, and we have really enjoyed working alongside them on not only kit designs and launches but also limited-edition ranges such as Originals and the recently released Spezials range.”
The question surrounding this announcement is how long is the agreement for? The Yorkshire Evening Post’s Graham Smyth notes that the agreement isn’t until 2026 and stated on X that “it’s a ‘multi-year deal.’”
For those asking, it's a 'multi-year deal.' https://t.co/lbrsTESXhJ
— Graham Smyth (@GrahamSmyth) October 30, 2024
Christopher Walsh, Vice President of Brand at Adidas, said: “We are thrilled to extend our successful partnership with Leeds United. Leeds United is a club with a rich history, and a passionate fan base, and we are proud to be a part of their journey.
“We look forward to creating more iconic kits and apparel that excites and energises fans both in the UK and around the world. Together, we will continue pushing boundaries in performance, style, and innovation on and off the pitch.”
It will be interesting to see if this extension results in a bump in status for Leeds United as they continue their relationship with Adidas.
